Why Did Coors Change To Coors: The Transformation Unveiled

In a strategic move announced on October 30, 2019, Coors Brewing Company unveiled its plans for a significant transformation scheduled for 2020. This overhaul involved a pivotal decision to rebrand the company as the “Molson Coors Beverage Company.” This name change was not merely cosmetic; it was emblematic of the company’s evolving priorities, signaling a decisive shift away from its historical emphasis on beer and brewing. Instead, the new name underscored the organization’s commitment to diversifying its product portfolio and expanding into a broader range of beverage categories beyond traditional brewing. This shift aimed to position Molson Coors as a more versatile and forward-looking player in the beverage industry, reflecting its readiness to cater to changing consumer preferences and market dynamics.

“Why did Coors Light undergo a transformation to become simply ‘Coors’? This significant multimillion-pound investment is aimed at building upon the achievements of the ‘Keep it Fresh’ campaign, which pays homage to the brand’s deep-rooted Rocky Mountain heritage. This transition serves to emphasize the brand’s signature mountain-cold, refreshing taste. To support this change, the company will introduce fresh packaging and new point-of-sale materials, all aimed at assisting retailers in boosting their sales. This strategic move was initiated on October 6, 2020, marking a pivotal moment in the brand’s evolution.”

The decision to change the name from Coors Banquet to Coors Original has sparked curiosity among beer enthusiasts. While some suggest that the shift was prompted by the need to sell the beer in Canada, where the name “Banquet” was already copyrighted by another beverage company, there’s more to the story. The “Original” in the new name pays homage to the beer’s rich history, tracing its roots back to the original recipe crafted in the 1870s. This change, made on March 2, 2023, signifies a blend of historical reverence and strategic adaptation for the brand.